Seeing the beautiful in the ordinary
July 6th, 2008 by Ingrid Cliff

I love stunning landscape photos. This weekend I stumbled across a brilliant Sydney photographer - Jeff Grant .
What I love about Jeff’s work is he sees what many of us see - but in the right light and from the right angle he also sees the magic within it.
This photo was taken at Manly in Sydney. Manly is a thriving urban metropolis on the water and yet Jeff has captured the mystery and magic of some of the rocks by the water’s edge.
Being able to see the magic within is the also the trait of good managers - being able to see the potential within someone that with the right conditions can blossom into something brilliant.
It is also the trait of great copywriters - being able to see the potential in a company and capture the essence of their service or product and present it in a way that highlights its magic to customers.
Each person - photographer, manager, writer all choose their own personal media to work their alchemy - whether it is film, people or words. Yet each is a magician of sorts - seeing through the everyday to the magic within.
Check out the work of Jeff Grant and be inspired for the week to see the hidden potential in things around you.
Ingrid Cliff
Putting business into words
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