heartharmony.com.au

Just to prove that you don’t have to be all sweetness, light and positive in your approach to make money, despair.com is re-inventing the motivation niche.

It started as a parody on all those motivational posters that litter workplaces (and yes as HR Manager I was guilty of buying them also). It then progressed into t-shirts, coffee mugs and videos.

So what sort of thing can you find on despair.com?

Tradition – Just because you’ve always done it doesn’t mean it’s not incredibly stupid.

Mistakes - It could be that the purpose of your life is only to serve as a warning to others.

Meetings - None of us is as dumb as all of us.

Challenges - I expected times like this – but I never thought they’d be so bad, so long, and so frequent.

Me … I prefer the positive approach, but that doesn’t mean there isn’t a market for cynicism. Are you ignoring potential markets?

Ingrid Cliff
Heart Harmony

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