heartharmony.com.au

In business, forming an alliance with another company that has a similar client base to yourself can be highly profitable. The latest alliance to hit the news is Weight Watchers and Myer.

Weight Watchers is opening two concession stores in Myer Roselands and Knox City, that if profitable will expand across Australia. It will be interesting to watch the development of this alliance to observe how it is approached, what marketing is put in place and the results. Small business can learn a lot from the “big end of town” with these types of trials.

Have a think about what types of businesses work with the same sort of customer base as you do. What can you do to form an alliance with those sort of businesses?

Ingrid Cliff
Heart Harmony

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