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Party Plans are a proven way to generate sales – they were the precursor to all of the Web 2.0 high tech strategies of forming networks and communities, taking recommendations from friends and just having fun.

I am always fascinated when someone takes a proven concept and applies it to something totally left field. In the USA, a group has taken the Tupperware party concept and applied it to Tasers.

For those of you who don’t know Tasers (or stun guns) are a weapon that shoots electro-shocks to subdue a person. They are generally used by police and the military, but in the USA you can obtain a Taser for about $300 with minimal checks.

Some enterprising business people now hold Taser parties – where women meet to discuss self-defence, swap recipes for the latest dips and shoot Tasers at dummies. Tasers now come in a range of women friendly colours and prints specifically for this market. … and business is booming!

Whatever you think of Tasers and their use – the idea of taking something that generally has not been seen in a party plan situation and trialling its sale is a great one. There are loads of opportunities for enterprising businesses – from mobility equipment, through to electric drills.

Are there any products in your business that you could trial using the party plan concept?

Until next time

Ingrid Cliff
Heart Harmony