heartharmony.com.au

• 10:23 Currently Browsing: tinyurl.com/2b2ahy #

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OK – this one just forced me to post it (two in one day – a record). With the aging population out there, who said getting old had to be boring. Enter playgrounds for pensioners.

Imagine creating specialist playground equipment so older people can laugh and have fun. Love this concept!

When I was working with a pharmacy group, my favourite products were the jelly bean patterned walking frames and psychadelic walking sticks. Old doesn’t mean dead – and the sooner companies realise the purchasing potential of creating fun functional products the older market the better.

Until next time (really)

Ingrid Cliff
Heart Harmony

Rather than just Twittering this site, it deserves a post all on its own. Here is a great t-shirt idea (and you thought everything t-shirts had been done).

T-shirts that when you are within a few feet of someone else wearing the same t-shirt glows with hearts. To make it even better they recharge with hugs.

http://www.trendhunter.com/trends/hearts-lightup-with-a-hug

Brilliant Valentines Day promo item and proof that you can always find a new twist on an old product. (Of course having a heart on it helps even more).

Now – think about it in terms of its application to social networking, being part of a group, singles on the search. How could you take the concept and make it work for your business?

Until next time

Ingrid Cliff
Heart Harmony

• 11:53 Currently Browsing: www.ustream.tv/ – everyone can have their own TV live broacast! #
• 12:09 Currently Browsing: tinyurl.com/2u7ozq #

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If you want to know how to increase sales, this quote by Alan Cohen sums it up.

Loving something because you sell it is not nearly as powerful as selling something because you love it.

— Alan Cohen

Many businesses may start by selling something they love – as the years progress they become stale and begin to hate the product they sell. Sales start to drop as a result.

Think about your own experience – do you buy from someone who is genuinely excited and passionate about their product, or someone who is filling in time?

Do you still love your product?

Until next time

Ingrid Cliff
Heart Harmony