Handmade = Profits
February 18th, 2008 by Ingrid Cliff
A few years ago who would have thought that doing it yourself could mean high profits? One of the niches that really has grown in popularity in the past 5 years or so are handmade cards. They have gone from the full of heart but poor of design memories of our childhood through to magnificent works of art.
When I was reading Jenni’s Papercraft Design blog I found out there have been over 150 US & UK books published on how to make handmade cards. Now that’s a definite niche!
As Jenni said – there are now three markets for cards:
- handmade and premium
- mass manufactured
- e-cards
How can you capitalise on this trend? Can your products be separated into handmade & premium (with appropriate pricepoints) as well as cheaper offerings?
Until next time
Ingrid Cliff
Heart Harmony
This entry was posted on Monday, February 18th, 2008 at 7:21 am and is filed under Business trend. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
