Mika – remembering the niche markets
February 9th, 2008 by Ingrid Cliff
Niche markets are everywhere. Filling a need for the niche, helping them do something better or easier or just making them feel good about themselves is great for business.
One of the best most recent examples is Mika with his song “Big Girl (You are beautiful). Very catchy song celebrating curvy women.
This song is sweeping the world – it is great for teenagers self esteem as well as any lady with a few extra pounds. In other words – an exceptional product targeted to the right niche.
What can you do to meet the needs of your niche market?
Until next time
Ingrid Cliff
Heart Harmony
This entry was posted on Saturday, February 9th, 2008 at 7:40 am and is filed under Marketing Tips for Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
February 9th, 2008 at 11:42 am
Great post and very true!
I have tagged you in a meme here http://www.netsecretary.com.au/blog – just for a bit of fun!
Deanne.
February 9th, 2008 at 3:05 pm
I love that song! Congratulations to Mika – good on him for finding that niche.
February 10th, 2008 at 1:55 pm
What a catching song! I started to sing along. LOL!
February 10th, 2008 at 5:09 pm
I love Mika but haven’t heard that song as yet – thanks for sharing.
February 10th, 2008 at 5:43 pm
Well my kids are officially brainwashed. We have played Mika’s song over and over (and over and over).
It has now entered hallowed status similar to Spam, spam, spam and Banana Phone in our house – which means it is a great song of lasting impact.
Love those niche market songs!
Ingrid