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Small Business Tips

Archive for January, 2008

Tweets for Today

January 13th, 2008 by Ingrid Cliff

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Employee Performance Review Jokes

January 13th, 2008 by Ingrid Cliff


Employee performance reviews are very serious things.

… But- like all things in life there is a totally opposite side which can be very funny.
I just updated one of my sites with some of my favourite employee performance review jokes.

  • Performance appraisal terms and what they REALLY mean
  • Real comments on some military performance appraisals
  • Best of You Tube

Visit Employee Performance Reviews – Tips, Templates and Tactics page on Squidoo, scroll down and have a giggle at the lighter side of performance reviews.

Until next time
Ingrid Cliff
Heart Harmony

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Tweets for Today

January 12th, 2008 by Ingrid Cliff

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Tweets for Today

January 11th, 2008 by Ingrid Cliff

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Tweets for Today

January 10th, 2008 by Ingrid Cliff

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Marketing tips – Lessons from Christmas

January 10th, 2008 by Ingrid Cliff

I just read some very interesting stats in a blog by Tonic Gifts – most people who bought their Christmas gifts on-line had to purchase by Dec 18th to ensure pre-Christmas delivery.

If you are a small business and sell gifts suitable for Valentine’s day – you only have until Feb 7th to make the mail. How can you remind your customers of the rapidly looming deadline? What else can you do to boost your Valentine’s Day sales and marketing.

While we are at it – think bigger. What press-releases can be issued about Valentines Day – newspapers are always looking for a great Valentine’s Day angle – so get your thinking caps on.

One year we had great media success with a meditation on forgiveness packaged under the heading “What to give you ex for Valentine’s Day”. The sky is the limit – so think laterally

Until next time

Ingrid Cliff

Heart Harmony

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Tweets for Today

January 9th, 2008 by Ingrid Cliff

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What small business needs to know about employee performance reviews

January 9th, 2008 by Ingrid Cliff

Many small businesses struggle with employee performance reviews.

They want a system that works, that has “ready to go” templates, has tips on how to do them and is not just a cut-down version from big business.

Announcing the release of “Employee Performance Reviews – Tips, Templates and Tactics“.

The pack is specifically designed for small business – and is choc-a-block full of useful information.

Check it out at:

http://www.heartharmony.com.au/EmployeePerformanceReviews.html

Until next time

Ingrid Cliff

Heart Harmony

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Small Business Ideas – What is your personal brand?

January 7th, 2008 by Ingrid Cliff

This week I was asked on Linked In:

“Ever since I came across Tom Peter’s “Brand You” philosophy I’ve always been fascinated with the concept. With that in mind, I have set out to create my own personal brand to make myself stand out from the crowd and competition. I do this by dressing well, having strong technical and creative skills, being driven and goal orientated, and able to work alone, in team environments, or in front of other people.

What is your personal brand? How do you try to stand out from the crowd?” Steve

Here is my response – I thought it may be relevant to other business owners.

Brands to me are more than just exteriors … they are your personal values and goals made visible. Brands can be personal brands if you work for a large organisation. But … what I have found in small business is the personal/business line becomes very blurry so often the brands become one and the same.

No matter whether you have a personal or small business brand, if you focus just on the exterior of dressing a certain way or carrying certain executive toys without being clear on the underpinning “who am I” then your brand doesn’t stick or truly work in your clients mind. So for your personal brand, first work out and define your core values.

Steve – I am guessing that you value technical expertise, achievement and success. This would mean that your brand is one where all your solutions head towards those values. Every interaction you have with customers reflects technical expertise, achievement and success. Every letter you send is a mirror of these three things. Every blog post is a reflection of who you are. If they aren’t, you need to go back and assess whether you are being true to who you really are.

So what is my “personal brand” ?

  • 1% daily improvement – ongoing learning and continuous improvement;
  • Small business Information maven – resource for sharing knowledge and wisdom to help small businesses grow (my clients know they can ask me anything and I usually know or can find them the answer or the resource);
  • Wholistic – Integrated answers across multiple disciplines. I believe in working across disciplines rather than in silos.

Until next time

Ingrid Cliff

Heart Harmony
Linked In: Ingrid Cliff

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Tweets for Today

January 6th, 2008 by Ingrid Cliff

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