heartharmony.com.au

A few months ago I worked with 2 companies in retail. Both companies had similar problems -their store presentation was dreadful. Floors not swept, stock not dusted, crowded aisles, stock scattered and not logically grouped and faded/tattered price ticketing and point of sale material.

They had lived in that environment for so long they couldn’t see the slow spiral down. From an outsider looking in I interpreted what I saw as a company that didn’t care about the details, that didn’t care about their stock, that were disorganised and made it really hard to buy from them.

One was willing to take the step – so with a major spring clean and shiny new tickets, stock that hadn’t moved in 18 months was sold in less than a week. They maintained the presentation level and sales have boomed.

The other one made a half-hearted effort but no lasting change. They rang to tell me this week that sales had been dreadful these past few months and they were closing their doors.

How many sales are you losing because of your presentation and organisation? You want to make it easy and enjoyable for people to do business with you – so take time to clean, improve your tickets and store presentation.

Until next time

Ingrid Cliff
Heart Harmony

www.heartharmony.com.au