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Copywriting Articles
Words of Power
Converting thoughts about your business to words and images
Tips on Writing Headlines
Headlines have power - how to grab attention with a great headline
Spam Spam Spam Spam
Notes on the Spam Act for Small Business
Autoresponders with Punch
Tips to write autoresponders that boost sales and build your business
Is the ACCC going to Shred Your Ads
How to comply with the Trade Practices Act with your writing
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Words From the Heart Newsletter |
Simple Tips To Improve Your Website Rankings
10 tips to boost your search engine rank
Business Gets Social
Has social media replaced websites?
Where does Social Media Fit with your Marketing Strategy?
Finding a home for social media in your marketing
What I wish I knew before I started my business
7 things I wish I had known before starting my business
What is Your One Thing
How your personal strengths help you create your business USP
Great Google Tools To Build Your Business
Google isn't just for finding websites - there are a stack of free tools to grow your business
Marketing Plans 101
The beginners guide to marketing planning
Power of Planning
Strategic and Business planning are vital stages in business development
The effect of elections on business
How to election proof your business and get a million dollar marketing lesson
Mid Year review
Take stock while you take stock
What you See is What You Get
What can you see in your office?
What is your big reason?
How to motivate employees and customers
Energy Conservation Isn't Just For Lightbulbs
How to conserve energy in your business
Getting Inside Your Customer's Head
How to know what your customer is thinking
Human Resource Management Articles
Managing the Generations
How to manage and motivate Baby Boomers, Gen X & Gen Y employees
Why do I need an employee manual?
What you need to know about employee manuals
Good Question
How to improve the power of your employee performance reviews through good questions
Part-time employees - full time headache?
Are part-time employees more trouble than they are worth?
How to hire your first employee
It is both simpler and harder than you think
Codes of Conduct that are Worth More Than the Paper they are Written On
Well written codes of conduct that are clearly communicated make a difference to business - learn how
Hard Conversations
When the soft skills turn hard - how to have difficult conversations with people
Is there a Perfect Job?
Is there such a thing as the perfect job?
Job Interviews Made Easy
Tips for Managers on conducting job interviews
Managing with Heart
Management isn't all about control - effective managers manage with heart
Power of Positive Inductions
How to ensure new employees get the best possible start on the job
Who is Responsible?
How over-responsibility is just as bad as under-responsibility
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