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Articles & Resources

Many of these articles came from our Words from the Heart Newsletter - check out our newsletter archives

 

 

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Copywriting Articles

Words of Power

Converting thoughts about your business to words and images
 

Tips on Writing Headlines

Headlines have power - how to grab attention with a great headline

 

Autoresponders with Punch

Tips to write autoresponders that boost sales and build your business


Is the ACCC Going to Shred Your Ads

How to comply with the Trade Practices Act with your writing

 

Small Business Tips & Marketing Articles

 

Simple Tips To Improve Your Website Rankings

10 tips to boost your search engine rank
 

Business Gets Social

Has social media replaced websites?
 

Where Does Social Media Fit with your Marketing Strategy?

Finding a home for social media in your marketing
 

What I Wish I Knew Before I Started My Business

7 things I wish I had known before starting my business

Words From the Heart Newsletter

 

What is Your One Thing

How your personal strengths help you create your business USP
 

Great Google Tools To Build Your Business

Google isn't just for finding websites - there are a stack of free tools to grow your business
 

Marketing Plans 101

The beginners guide to marketing planning
 

Power of Planning

Strategic and Business planning are vital stages in business development
 

The Effect of Elections on Business

How to election proof your business and get a million dollar marketing lesson
 

Mid Year Review

Take stock while you take stock
 

What You See is What You Get

What can you see in your office?
 

What is Your Big Reason?

How to motivate employees and customers
 

Energy Conservation Isn't Just For Lightbulbs

How to conserve energy in your business
 

Getting Inside Your Customer's Head

How to know what your customer is thinking

 

Human Resource Management Articles

 

Managing the Generations

How to manage and motivate Baby Boomers, Gen X & Gen Y employees
 

Why Do I Need an Employee Manual?

What you need to know about employee manuals
   

Good Question
How to improve the power of your employee performance reviews through good questions
 

Part-time Employees - Full time Headache?

Are part-time employees more trouble than they are worth?

How to Hire Your First Employee

It is both simpler and harder than you think
 

Codes of Conduct that are Worth More Than the Paper they are Written On

Well written codes of conduct that are clearly communicated make a difference to business - learn how

 

Hard Conversations

When the soft skills turn hard - how to have difficult conversations with people
 

Is There a Perfect Job?

Is there such a thing as the perfect job?
 

Job Interviews Made Easy

Tips for Managers on conducting job interviews
 

Managing With Heart

Management isn't all about control - effective managers manage with heart
 

Power of Positive Inductions

How to ensure new employees get the best possible start on the job
 

Who is Responsible?

How over-responsibility is just as bad as under-responsibility
 

Personal Development Articles

Fear + Self Esteem = Your Success level

The equation behind your success

Too Busy to Think?
Learn how being too busy to think can limit your life and what to do about it
 

Getting Unstuck

Everyone gets stuck now and again. Learn how to unstick yourself
 

That Little "Aha" Moment

Instantaneous solutions to life's little problems
 

Anger - The Hardest Emotion

Why is anger the hardest emotion to deal with?
 

Brush Up Your Listening Technique
Do you get told that you don't listen? This article gives you 12 ways to brush up your technique
 

The Art of Questions
One of the quickest ways to get to know someone or understand something to ASK QUESTIONS. This article helps you understand the art of asking questions
 

The Pain of Being Perfect
Trying to be perfect creates pain, saps energy and limits success. When you let go of the need to be perfect and just be who you are, warts and all, then life is richer, fuller and easier. This article helps you be who you really are
 

In Praise of Procrastination
Are you a Master of Procrastination? This article helps you take the creativity you have learnt in avoiding issues and turn it towards more helpful behaviours 

 

"I'm one of your email newsletter recipients & have been for some time now - around 18 months (I think).  

I just wanted to send a quick note of thanks, I always enjoy the common sense advice immensely and am left with plenty to think about once I've read each issue.  

Thank you so much! and keep them coming!"

Berni Murray 

 

 

"After reading your article in your Sept newsletter "Is there a perfect job?", this assisted me in determining what role I wanted to attract based on my values that were very important to me.

I have done quite a bit of values work around different aspects of my life and career and your article really helped me determine more specifically how to attract the role that was important to me.

So thank you, thank you for your informative, realistic and easy to put in practice articles that you offer in your newsletters."
     
Sam, Brisbane

 

"When Ingrid’s newsletter pops up in my emails I always make the time to read it. She fills the newsletter with wonderful, interesting, thought provoking and often very topical information.

I often go and check out the business she mentions, such as the Cardboard Box Company in today’s newsletter. I have added the business to my favourites list as I will have a job that will need their expertise soon.

Recently I did a cleanout and unsubscribed to at least five other newsletters because they were just trying to sell something and often did not have any other information that was useful. Ingrid’s newsletter always has some useful anecdote, story or report and it’s a pleasure to read.

I always learn something new when I read it.

Thanks Ingrid for a terrific newsletter."

Miluska Hamanova

 

 

 

WNA member

 

 

HR manual | Employee Manual

 

 

 

 

 

Employee Performance Review Tips

 

 

 

 

Small Business Marketing Ideas

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If you are looking for great articles like these for your business, give us a call in Brisbane, Australia on  07 3351 8844 or contact us for an estimate.

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