Australian Keynote Speaker

Want to grow your business? Hire Ingrid to speak at your next event or conference on how to harness the power of words to motivate, persuade and influence behaviour. Ingrid Cliff is a highly engaging, content-rich and thought provoking speaker, MC and facilitator.

Most popular keynotes

Her most popular keynotes introduce business owners to the most important elements, trends and strategies involved in using the power of words to grow their business. 30 to 60 minutes in length.

Terrific Testimonials – The Ultimate in Free Marketing

Testimonials are some of the most powerfully persuasive tools on the planet, yet many business owners struggle with finding the right way to ask for them from their clients.

In this session:

understand the psychology behind testimonials and why they are so persuasive to buying behaviour
discover the secret questions to ask to gain the most powerful testimonials
explore the critical rules for every testimonial – break even one of these rules and you could end up in hot water
walk away with 7 simple techniques - all designed to make testimonial gathering a breeze

For 60 minute sessions (the above plus)

investigate the legalities of paying for testimonials – cash for comment is not just for media jockeys or travel shows
find out what to do when the client won't give you a testimonial for a killer project you have completed
explore why endorsements are not just about rock stars and businesses with huge marketing budgets

Super Simple SEO & Other Strategies for Marketing Your Business Online

These days, websites are as essential as business cards. Every business owner needs to know the essentials of marketing on the web. Otherwise, you will end up with a lovely site buried on page 4362 of Google and only visited by your mother, or you could find yourself paying high-priced snake-oil salespeople for something you can do yourself for free.

In this session:

find out the hidden power of keywords – what they are and how to find the right ones for your business (as well as where to put them for the best results)
understand why Search Engine Optimisation (SEO) is the new core management skill
discover how using keywords is like feeding vegetables to a 2-year old
explore the difference between writing for the web and regular business writing
identify the two wildly different audiences you need to satisfy when writing for the web

For 60 minute sessions (the above plus)

discover 10 killer places to list your business on the web
find out how to create something once and recycle it online for multiple purposes (saving you massive amounts of time and money)
understand the essentials of building your credibility with people you haven't yet met
explore why links are seen the same way as the company you keep (are you hanging out with unsavoury characters?)

7 Secrets of Compelling Copy & Powerful Words

This fast-paced session takes you on a journey into the copywriter's cave, to help you discover the power of words to influence behaviour, build sales and create more productive work environments.

In this session:

discover why choice is a bad thing for business
find out what REALLY makes you unique
take a 10 second test to tell you why you are attracting the clients you are currently attracting to your business (and what to do about the results)
understand the latest shifts in advertising trends that are tailor-made for small businesses
discover the easy way to create killer headlines
explore the essentials of removing objections and building your credibility

What others are saying about Ingrid Cliff

Thank you so much for being a part of AIM@Home Business Writing Week. It was a great presentation. You had the best turnout for the week, and you really set the tone for what was a successful week.

Tom Treby

Marketing and Content Coordinator, AIM

Ingrid’s insights into understanding people, gave the young pharmacists of ACPPM a wealth of understanding and also new avenues for personal reflection. ... Ingrid’s most important lessons focussed upon ‘how’ to manage the desires and thinking of different generations and the most effective ways of motivating staff.

Aaron D'Souza B.Pharm

Chairman Young Pharmacists' Group Australia

I take my hat off to you and your professionalism. Yes, I did get my outcomes. You are a very brave woman, walking into a room of hostile accountants, and having them talking non-stop with each other within 60 minutes of meeting you. Thank you very much from myself, and on behalf of the group.

Rana, Ferny Hills

Working with Ingrid, you get her 10 Point Success Commitment to:

Focus 100% on results. Work with you to deliver customised, relevant content that achieves your conference outcomes.
Be responsive. Ingrid is available to answer or return your call (usually within a few hours) or respond to your email about any question you may have about her presentation.
Promote your event to her list (if applicable). Each week Ingrid shares her newsletter with over 7000 people around the world. She is also active in Social Media including Twitter, LinkedIn and Facebook. She will promote your event to her list, to help build awareness of your event.
Make connections for you. Over the years, Ingrid has worked with a whole range of people – which means if you need help finding a great graphic designer, promotional product supplier or conference satchel collator for your event, she can recommend someone for you.
Meet Your Deadlines. Ingrid will deliver all marketing material you need to promote her presentation, audio-visual requirements, travel itinerary, personal introduction and handouts of key points, well in advance of your deadlines.
Apply Adult Learning Principles. Ingrid will use a variety of interactive presentation techniques to keep attention and reinforce adult learning processes.
Keep it Clean. Ingrid will not use any off-colour or offensive stories, language or jokes.
Keep to time. Ingrid will keep to her allocated time, and adjust if needed to ensure your conference stays on time.
Be available. Ingrid will be available after the presentation to answer remaining questions that your audience may have.
Support your delegates. Ingrid will provide a free weekly ezine for each audience member to reinforce concepts and strategies.

Conference Organisers' Resources

Conference Organisers - click here for photos, introductions, AV requirements etc.

To book Ingrid for your next event

Ingrid Cliff

Heart Harmony

PO Box 476

Ferny Hills Qld 4054

07 3351 8844 or 0411 295 900