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THIS WEEK
What to Write in Business Christmas Cards
ALSO IN THIS EDITION
What to Write in Business Christmas Cards
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It's that time of year again. Christmas card writing time!
If you choose to send out cards to your clients or suppliers – then make sure you don't waste the contact by just scribbling your name on the inside of a stock standard card. That is about as meaningful as saying "have a nice day" – people notice!
If you want your card (and your business) to be memorable, take the time to personalise your message.
So what should you say?
1. Thanks – Sincerely thank the person/business for being your client or supplier throughout the year.
2. A memory – Share a memory or story of your shared experience this year. Your goal is to make them smile at the memory with you.
3. Quick update – Business Christmas Cards are not the place for long drawn out newsletters. A one or two sentence update about changes in your workplace or a shared success will suffice.
4. Future focus – If you will be working with the business in the New Year, share with them how much you are looking forward to working with them again.
5. Memorable quote – When all else fails, find your favourite business quote or inspirational saying, and share that. You can add in a sentence explaining why this particular quote is relevant to your business or the recipient's business to make it more personal.
The sign off
Christmas cards are not the place to use stuffy office sign-offs. "Yours Sincerely" and "Yours Faithfully" should remain only on printed letterhead paper.
For Christmas cards try something a bit more personal: With best wishes; Wishing you all the best of the season; Wishing you happiness and joy this season; Hoping you have a safe, merry & joyful Christmas; Wishing you a prosperous and enjoyable New Year.
Get in the mood first!
As a professional writer, the best tip I can give you is to get into the right frame of mind before you put pen to paper. Put on your favourite Christmas songs – the ones you loved as a child or the ones that make you feel the magic of the season.
Light a candle, turn on some Christmas lights or burn some Christmas scented essential oils in an oil burner – all of these help create the right mood.
Only once you have felt that first touch of Christmas in your heart, pick up the pen.
And if you feel more like Scrooge than Santa, go outside your workplace and find a charity to donate foodstuffs or money to. Giving to others helps you to also feel great. This feeling will come through in your Christmas card words.
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| Product of the Week: Small Business Marketing Ideas |
 Sending out Christmas cards is a branding and marketing opportunity. One of my favourite clients includes gift vouchers for her "A" clients in her Christmas cards - and they love her for it!
If you want other useful marketing ideas, that don't take a lot of time to implement - Small Business Marketing Ideas is a great resource.
Packed full of practical, cost-effective ways to grow your business, you can implement one a week for a year and still have more strategies in the book to work with!
Check out Small Business Marketing Ideas and add it to your Christmas reading list.
I was sent a thought provoking email this week - one that made me rethink my Christmas gift list. I hope it triggers a similar response for you.
exuberantly yours
Ingrid
Heart Harmony
Legal stuff: This newsletter is intended as only a general guideline for Australian businesses. You should seek specific advice for your situation rather than relying only on this newsletter
Earnings disclaimer. Some of the content may include advertorial information, which means I may receive financial compensation for the products I recommend. But - unless I know and trust the product, I will not recommend it.
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