Tuesday, 17 June 2008
Business systems - client cards
| One of the great things you can do for your clients is to send cards. They can be thank you cards (thanks for being a new client), happy birthday cards, happy anniversary (for the month a person became your client for the first time) or as I did this week happy new financial year cards to all of my copywriting and consulting clients from the last financial year. Cards make you stand out from the crowd and help you to become memorable. A hand written card in the mail is a very personal thing compared to an email. Cards are a great client nurturing strategy - reminding clients you are thinking of them helps them to know you value them as a client. It is also a great way to say thank you to people who have made a difference to your life - whether a client or the person who makes you great coffee at the Coffee Shop. The trick to this strategy is to be organised. Over at agoodsort.com blog they talked about some tips to get organised with cards. One of their tips includes pre-purchasing cards and writing a reminder in your diary or calendar about a week out from the event to remind you. One of my clients uses a monthly concertina file with a list of upcoming events for that month along with cards for those events. They then post them out in the first few days of that month. I have a pile of great Thank You cards and postcards in a drawer that whenever I get great service I jot a note to the company and post the card off that day with the outgoing mail. Whatever your system, a little bit of organisation will generate great results - both in terms of customer retention as well as the nice feeling you give to other people when you remember them. Ingrid Cliff Heart Harmony Putting your business into words Labels: marketing tips |
