Friday, 20 June 2008
Affiliates, technology and systems
| If you have read my blog for any period of time, you know I love technology as a means to boost productivity. Technology can streamline your systems and make communicating with your clients a breeze. When it all works you save hours ... when it doesn't life can be hell! Today I spent the day working on installing new affiliate software that integrates into Clickbank the company we use to drive our affiliate program. The software itself is brilliant - but the manual that comes with it was "challenging". It was obviously not edited by a freelance copywriter or written by someone with technical writing skills. It was therefore extremely difficult to follow and meant many wasted hours of trial and error before finally making everything work. The lesson from this is many businesses write instructions for their products or services, or instructions for their clients. If these instructions are not professionally edited or checked with "real" customers you may be causing your clients endless frustration and potentially lose customers. My tip if you are writing instruction manuals or sheets is to always have someone who knows nothing about your business to read it through and then follow the instructions. It is enlightening when you watch someone totally botch up what you thought was perfectly clear! As an aside, if you are interested in promoting our Instant HR Policies and Procedures Manual or Employee Performance Reviews: Tips, Templates and Tactics, then check out our affiliate program where you can earn up to 50% commission on each sale. Ingrid Cliff Heart Harmony Putting your business into words Labels: affiliate programs, copywriting, freelance copywriter |
