Thursday, 20 March 2008
Lessons from Tupperware
 Party Plans are a proven way to generate sales - they were the precursor to all of the Web 2.0 high tech strategies of forming networks and communities, taking recommendations from friends and just having fun.I am always fascinated when someone takes a proven concept and applies it to something totally left field. In the USA, a group has taken the Tupperware party concept and applied it to Tasers. For those of you who don't know Tasers (or stun guns) are a weapon that shoots electro-shocks to subdue a person. They are generally used by police and the military, but in the USA you can obtain a Taser for about $300 with minimal checks. Some enterprising business people now hold Taser parties - where women meet to discuss self-defence, swap recipes for the latest dips and shoot Tasers at dummies. Tasers now come in a range of women friendly colours and prints specifically for this market. ... and business is booming! Whatever you think of Tasers and their use - the idea of taking something that generally has not been seen in a party plan situation and trialling its sale is a great one. There are loads of opportunities for enterprising businesses - from mobility equipment, through to electric drills. Are there any products in your business that you could trial using the party plan concept? Until next time Ingrid Cliff Heart Harmony Labels: small business ideas, small business marketing ideas |
Great post, Ingrid. I don't fancy a Taser party, though!