Saturday, 9 February 2008
Mika - remembering the niche markets
| Niche markets are everywhere. Filling a need for the niche, helping them do something better or easier or just making them feel good about themselves is great for business. One of the best most recent examples is Mika with his song "Big Girl (You are beautiful). Very catchy song celebrating curvy women. This song is sweeping the world - it is great for teenagers self esteem as well as any lady with a few extra pounds. In other words - an exceptional product targeted to the right niche. What can you do to meet the needs of your niche market? Until next time Ingrid Cliff Heart Harmony Labels: marketing tips, mika, small business marketing ideas |
Great post and very true!
I have tagged you in a meme here www.netsecretary.com.au/blog - just for a bit of fun!
Deanne.
I love that song! Congratulations to Mika - good on him for finding that niche.
What a catching song! I started to sing along. LOL!
I love Mika but haven't heard that song as yet - thanks for sharing.
Well my kids are officially brainwashed. We have played Mika's song over and over (and over and over).
It has now entered hallowed status similar to Spam, spam, spam and Banana Phone in our house - which means it is a great song of lasting impact.
Love those niche market songs!
Ingrid