Monday, 18 February 2008
Handmade = Profits
A few years ago who would have thought that doing it yourself could mean high profits? One of the niches that really has grown in popularity in the past 5 years or so are handmade cards. They have gone from the full of heart but poor of design memories of our childhood through to magnificent works of art.

When I was reading Jenni's Papercraft Design blog I found out there have been over 150 US & UK books published on how to make handmade cards. Now that's a definite niche!

As Jenni said - there are now three markets for cards:
  • handmade and premium
  • mass manufactured
  • e-cards
How can you capitalise on this trend? Can your products be separated into handmade & premium (with appropriate pricepoints) as well as cheaper offerings?

Until next time

Ingrid Cliff
Heart Harmony

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