Thursday, 13 December 2007
Marketing tips - Personal style in copy
| Personal preferences flow into copy. People who reflect and think a lot can tend to the verbose and fluffy side with their copy. They want to make sure they have dotted every i and crossed every t. Reading copy that is overly padded can feel like being punched around the head with a feather pillow. It can smother and people want to get away rather than stay and read it all. But ... long copy statistically outperforms short copy. So what do you do? Keep each sentence short, to the point and build to a climax. Read each sentence out loud. If you run out of breath before the sentence is done ... it's too long! And if you know you have a tendency to use 40 words when 5 will do - hire an editor or copywriter to take to your copy with a pruning saw. Until next time warm regards Ingrid Cliff Heart Harmony www.heartharmony.com.au Business development through copywriting Labels: copywriting, marketing tips |
