Tuesday, 18 December 2007
Marketing Tips - Loyalty Programs
| Marketing for small business is also about learning from bigger businesses. They do the research (hopefully), and spend the big dollars exploring different strategies, so look at what they do and apply them on a smaller scale to your business. One thing to consider is loyalty programs. You have all seen them - the cards at coffee shops - buy 5 coffees and the sixth is on us. They are there because they work at getting people back into the store. Most businesses (even service based businesses) can benefit from some type of loyalty program. Consider gift vouchers with a $ amount or % off their next transaction or service. What about a buy 2 massages in the same transaction and recieve a gift voucher for the third free. Or 5 toner refills and the 6th one free. I have even seen smart Avon ladies offer 5% off for every 5th purchase. All of these are ways to invite your customers back to your store and for you to retain some great customers. Until next time Ingrid Cliff Heart Harmony www.heartharmony.com.au Labels: loyalty programs, marketing tips |
