Friday, 28 December 2007
Marketing Tip - What you can learn from Wii
| What was the hottest item in Brisbane this Xmas - Wii. How do I know? I joined all of the crowds on Boxing Day to find an additional Wii controller and spoke with many many many shop keepers. All said the same thing - there were none to be had. So what made Wii so popular this year? It wasn't major advertising push - Wii were relatively quiet. It wasn't as if they offered major discounts or cutting prices. There weren't any supply problems. There was no major new release or upgrade. All the shop keepers can put it down to is the power of groups. People talked with other people they valued and trusted. Blogs raved about Wii and the latest games. People on Facebook talked about it. This combined made Wii the hottest computer game item for Christmas 2007. Basically a good product was promoted by lots of people. What can businesses learn from this? Social media on the internet is now a major force to be reckoned with. Businesses need to learn how to harness this media for maximum results. Ads and traditional marketing are reducing in impact - businesses need to learn the new media and new skills or be left behind. So ... are you on Facebook yet? Until next time Ingrid Cliff Heart Harmony www.heartharmony.com.au Facebook- Ingrid Cliff Labels: facebook, marketing tips, social media, wii, wii marketing |
The power of groups in amazing, isn't it? And it can so easily change from one week to the next.